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Home Service Businesses

Stop losing calls. Start booking jobs - automatically.

For HVAC, Plumbing, Roofing, Solar, Electrical, and Construction pros who are tired of missed calls, wasted ad spend, and unpredictable leads — MarketKing turns your marketing into a 24/7 job-booking system.

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Trusted by 100+ businesses
+312%
ROI in 90 days
4.1×
more booked jobs
$70K+
avg. monthly revenue

Because you don’t need more lead —
you need more booked work.

We’re not another “marketing agency.” We’re a growth engine built by a contractor who scaled his own HVAC & Plumbing company from $0 to $5M.

No more wasted ad dollars
You’ll see exactly where every click, call, and dollar goes — and which ones turn into jobs.
All-in-one done-for-you system
Ads, CRM, automation, follow-ups, reputation — fully managed for you.
 Predictable, profitable growth
Most clients 3× their booked calls within 60 days.
Built by a contractor, not a marketer
Real systems, real ROI.
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Your competitor didn’t get lucky.
They just stopped wasting leads.

You’re paying for leads that never turn into anything

People fill out forms, ask for quotes, then disappear — and you’re left covering the cost.

You generate interest… but lose jobs to faster competitors

If you’re not the first to respond, you’re usually not the one who gets hired.

Your ads attract the wrong homeowners

Instead of serious buyers, you get price shoppers, low budgets, and people who were never going to book.

You have no clear idea what’s actually working

Money goes into ads every month, but you can’t confidently tie it to real jobs or revenue.

How MarketKing fixes it

Done-For-You Marketing System

We handle your ads, follow-ups, and lead flow — so jobs keep coming in without you chasing every call or form.

High-Intent Lead Generation

We don’t just bring you more leads — we bring homeowners who are ready to hire, not just shop around.

Lead Tracking & Job Pipeline

Every call, form, and message is tracked in one place — so no lead slips through the cracks.

Instant Follow-Ups & Reactivation

New leads are contacted immediately, and old estimates get reactivated — turning missed opportunities into booked jobs.

Clear ROI & Real Job Tracking

See exactly what you’re spending, where your jobs come from, and how much revenue your marketing is generating.

We're not marketers — we're growth surgeons.
Your marketing is either alive and making money, or dead and costing you losses. There is no in-between.

Doing nothing isn’t free - it’s often the most expensive decision.
Take a 2-minute marketing performance quiz.

Doing nothing isn’t free - it’s often the most expensive decision. Take a quiz to find out in 2 minutes

Our AI-powered scan analyzes your marketing funnels, traffic, ads, and lead generation to uncover growth gaps and calculate your hidden revenue loss.

From the field to the boardroom - built by a contractor who knows the grind.

Before scaling marketing systems for hundreds of home service companies nationwide, Max Sereda built, grew, and sold his own service company in Chicago — from a single van to $5M+ in annual revenue.

Now, he applies the same data-driven systems that built his success to help other businesses escape the cycle of unpredictable leads and wasted ad spend

Featured in:
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Max Sereda
CEO & Founder
Featured in:
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M+

ad spend managed

Average 8-12×

ROAS across client accounts

 Want to see what’s possible for your business?

Book a free strategy call directly with Max — get an honest audit, not a sales pitch. He’ll review your funnel, show you where you’re losing money, and map out how to fix it.

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Trusted by 100+ businesses

Our system turns every click
into a client — here’s how

01

Audit & diagnose

We uncover leaks in your lead flow (missed calls, slow replies, bad ads).

02

Build your growth machine

Custom-built automations + ad systems for your service area.

03

Launch campaigns

Facebook, Google, and Local Service Ads — tracked & optimized.

04

Qualify automatically

No more price-shoppers or fake leads.

05

Follow-Up & nurture

Automated SMS, email, and call reactivation.

06

Report ROI monthly

Real numbers, not vanity metrics.

07

Scale predictably

Add jobs as your team capacity grows.

Why Us

Here’s what actually separates MarketKing from typical marketing agencies.

Other Agencies

MarketKing

Other Agencies

Leads Without Revenue Tracking

They hand you a lead count, call it a win, and have no way to tell you — and no interest in finding out — whether a single dollar of your ad spend actually came back to you.

MarketKing

Revenue-Tracked Campaigns

Every click, call, and form is tied directly to closed revenue in your CRM — so you always know exactly which campaign paid your bills this month.

Other Agencies

Low Creative Output

With only 3–5 creatives a month, the moment one stops working you have nothing to replace it with, and your budget keeps burning on ads your audience already stopped caring about.

MarketKing

High-Volume Creative Testing

We produce 15–30 new creatives every month so your campaigns always have fresh signal, real data, and a clear path to your next best-performing ad.

Other Agencies

Volume Over Quality

They chase the lowest CPL they can find, fill your CRM with unqualified contacts, and consider their job done — while your sales team wastes hours on people who were never going to buy.

MarketKing

High-Intent, Conversion-Ready Prospects

We target based on actual buying behavior and funnel stage, so the people reaching your sales team are already pre-qualified and ready to move.

Other Agencies

No Full-Funnel Visibility

They see the click and nothing after it, which means every leak between your ad and your closed deal stays wide open because nobody on their end is even looking.

MarketKing

Full-Funnel Control

We build and manage the entire path from first click to closed deal — ads, landing pages, CRM, automation, and reporting — as one connected system with no gaps left unowned.

Other Agencies

Set It & Forget It Campaigns

They launch, send the invoice, and disappear — and by the time you notice performance has dropped, weeks of budget have already been wasted.

MarketKing

Weekly Optimization & Testing Framework

Every week we review, adjust, and cut what isn't working — so nothing in your account ever runs untouched while inefficiencies compound in the background.

Other Agencies

Slow Communication & No Accountability

No single person owns your results, questions get lost in shared inboxes, and you only feel like a priority when your contract is up for renewal.

MarketKing

30-Minute Response Commitment

One dedicated contact, full account ownership, and a guaranteed 30-minute response during business hours — because your questions deserve answers, not a ticket number.

Other Agencies

Creative Without Testing

The ads look good in a presentation but there is no data behind them and no system to improve them — just creative that goes live and stays the same until it stops working.

MarketKing

Creative Engine That Scales

Every ad starts with a hypothesis and ends with data that feeds the next one, so as your budget grows, performance grows with it instead of plateauing.

Other Agencies

Disconnected Services

Three vendors running three separate strategies with no shared data between them, and the moment results drop, every one of them has a reason why it is someone else's fault.

MarketKing

One Revenue System — Not Separate Services

Paid media, SEO, CRM, automation, and reporting all run under one unified strategy with one team accountable for one thing: your revenue.

Most agencies manage campaigns.
MarketKing manages outcomes.

Get My Free Revenue Audit
Get My Free Revenue Audit

What we do for home service companies

SEO for Consistent Job Flow

Get found by homeowners actively searching for your services. We optimize your website and local listings so you rank higher and generate steady inbound calls and job requests.

 PPC Advertising & Management

Stop wasting money on bad leads. We run highly targeted Google & Meta campaigns that bring in homeowners ready to hire — with full tracking so you know what’s working.

 Facebook & Instagram Ads

Stop wasting money on homeowners who were never going to hire you. We run highly targeted Facebook and Instagram campaigns that put your business in front of ready-to-book homeowners — not tire-kickers.

Social Media Growth & Trust Building

Build credibility before you even speak to the customer. We create and manage content that showcases your work, builds trust, and keeps your brand top of mind.

Website Design & Conversion Optimization

Your website should generate calls — not just sit there. We design and optimize pages to turn visitors into booked jobs with clear messaging, fast load times, and strong calls-to-action.

SMS & Email Follow-Up Automation

Close more jobs without chasing leads. We set up automated follow-ups that respond instantly, re-engage missed opportunities, and turn inquiries into booked work.

Full-Service Marketing — Done for You

No more juggling tools or agencies. We handle everything from strategy to execution — so you can focus on running jobs while we grow your business.

Proven results - real growth stories

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Every Click Should Make You Money - Not Noise

500+

new clients

$2M+

ARR revenue growth

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From Unclear Ads to Predictable Patient Growth

290%

lead growth

-2.5х

CPL

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From $100K Spent to $1,046,017 Earned

$1,046,017

Sales Generated

45%

Higher Close Rate

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From Wasted Ad Spend to 900% ROI

+$300K

Revenue Growth

900%

Return on Ad Spend

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From Local Jobs to $600K+/Month Growth

$600K+

monthly revenue

30+

locations scaled

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California Solar Company

900%

return on ad spend

$43

Cost per lead

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From Views to Million-Dollar Sales

+$3–5M

Monthly Sales

700%

ROI

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$60K in Sales in 2 Months — Fully Measurable ROI

$60K

Sales in 2 Months

100%

Measurable ROI

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Elkay Interior

↓ 4×

Lower CPL

Lead volume

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Lyft Taxi App

$0.88

CAC

$0.51

CPC

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Shaggy Golf Balls

2500%

LTV ROAS

1.5 → 2.8

ROI on First Order

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Paint N Pour

250%

CPL Reduction

5 → 12

First-Order ROAS

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Senior Living Facility

250%

CPL Reduction

5 → 12

First-Order ROAS

Home services we scale every day

HVAC
Plain
Missed calls, after-hours chaos
Fix
24/7 AI booking & reactivation
+$64,992/mo
Plumbing
Plain
Price shoppers
Fix
Smart targeting, automation
+217% booked jobs
Solar
Plain
High CPC
Fix
CRM nurturing & content funnels
-42% CPL
Electricians
Plain
Emergency calls missed
Fix
Auto-dispatch + SMS
+3× calls booked
Roofers
Plain
Seasonal chaos
Fix
Dynamic campaign scaling
+$120K/quarter
House Washing
Plain
Low repeat clients
Fix
Upsell + automation
+$15K/mo
Landscaping
Plain
Off-season losses
Fix
Repeat client campaigns
+3× renewals
Construction
Plain
Long sales cycle
Fix
Qualified project leads
2× bid-to-contract rate
And 20+ more industries
If you run a service business — we can build a growth system around it.

What our clients say

Dr. Emma T.

"They're genuinely great to work with. Always available, always explain what they're doing and why. I'm not a marketing person and never really understood all the ads stuff — they made it simple. More patients, less stress. That's all I needed."

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Founder,
Dental Practice

David M.

"We have 30+ locations and have tried a lot of agencies. MarketKing are the first ones who actually got how franchises work. Didn't just run ads — built a real system. Professional team, clear communication, no fluff. Exactly what we needed."

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VP of Marketing,
Painting Franchise

Michael B.

"These guys know what they're doing. From the very first meeting you could tell they actually care about understanding your business — not just collecting a fee and sending pretty reports. It's refreshing to work with a team you don't have to babysit."

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Sales Director,
Yachting Company

Tony V.

"Max is one of the few people in marketing I actually trust. He built his own business from scratch so he thinks like an owner, not an agency guy. Straight shooter, no nonsense. The whole team is like that — honest, fast, no runaround. I've already recommended them to some people."

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General Manager,
HVAC Company

Sarah K.

"We've been working with MarketKing for over a year and have no plans to change that. Over time they've become almost part of our internal team — always up to speed on what's happening, always ready to jump in. It's rare to find an agency that genuinely cares about your results the way they do."

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Marketing Director

Ryan S.

"Fast, sharp, no unnecessary back and forth. That's exactly how a good team should operate."

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COO, General
Contracting Company

Maria S.

"I came to them completely overwhelmed. I had no idea where to start with ads, my Instagram was inconsistent, and I felt like I was throwing money away. They were so patient with me, walked me through everything step by step, and never made me feel stupid for asking basic questions. Now everything feels under control and clients are actually finding us online."

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Founder,
Medical Spa

Lisa M.

"I was nervous about handing over our marketing to an outside team. But from day one they made it easy. They asked the right questions, learned our practice quickly, and never made me feel like just another client. Six months in and I genuinely feel like they care about our growth as much as we do."

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Practice Manager,
Orthodontic Practice

Chris T.

"Short version: they do what they say they're going to do. That alone puts them ahead of 90% of agencies I've dealt with."

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Operations Manager,
Solar Company

Got questions? We’ve got answers

1. We're already busy with jobs — why do we need more leads?

2. How do you handle seasonal demand swings in HVAC, roofing, and similar trades?

3. Can you track which ads actually turn into booked jobs — not just calls?

4. We've been burned by agencies chasing cheap leads. How is this different?

5. Do you actually understand the contractor sales cycle?

6. What if our close rate is the real problem, not our lead volume?

7. How fast can we expect more booked jobs?

8. Do you work with companies our size?

 Let's Talk About Your
Growth

Ready to drive ROI from every click?

Tell us about your business and we'll reach out within 24 hours to map out what's possible.
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