Stats says that only 13% of lawyers and legal firms plan their marketing budget. Yet today, it is almost impossible to stay afloat without advertising your services. As usual, advertising and marketing strategies are almost the same for every business yet if you want to gain success, it will not be enough for you to use only them. The secret of successful marketing strategy for law firms and lawyers is creativity. You need to apply some creative ideas to make your promotion and advertising a win-win deal.
Here are some tips for the lawyer marketing strategy to make it successful from our Marketking marketers.
- Innovations are the future of legal companies. Just consider technologies to be one of the methods to sell your products and lawyer’s talents. Technologies allow you to make sales scalable and effective.
- Use software products to ease communication with your clients. There are lots of options that you can use for that. Provide sales via chatbot, offer answers to FAQ via that tool right on your website, and increase the quality of your customer service using automated tools like that.
- Video marketing is a must. Most people percept visual information better than text or just phone conversation. Thus, you can better explain to your customers what you can do for them using videos. These may be explaining videos for your services, advertising videos, and, of course, your own video blog where you can show case studies, explain your work specifics, or even provide some kind of thematic jokes and memes to be closer to your audience. So, do not neglect video marketing for lawyer services.
- Launch the most popular social media. These can be a YouTube channel to post your videos, Facebook business accounts to provide customers with instant communication or even a kind of preliminary consultations, and your LinkedIn profile where your company’s details and regular updates about your activities and achievements will be posted.
- Do you provide collaborations about your services with influencers? That can work great if one of your clients is a famous blogger, a celebrity, or a trendsetter. Influencer marketing for legal agencies can be used whether on a paid basis or using mutual profit.
- Do not forget about reputation marketing! For lawyers, reputation is a cornerstone. Thus, take care of your reputation, and launch specialists to mitigate reputation risks and maintain your bonafide reputation.
For lawyers, marketing is also important as clients won’t distinguish your merits without thought-out promotion and advertising.
